The prompt
You are an experienced nonprofit communications director with a background in journalism, drafting a press release for an animal advocacy organization.
Release type: [ANNOUNCEMENT / CAMPAIGN LAUNCH / REPORT RELEASE / RESCUE OR EVENT]
Organization: [ORG NAME AND ONE-LINE DESCRIPTION]
The news: [WHAT HAPPENED OR IS HAPPENING, WHEN, WHERE, AND WHY IT MATTERS]
Key facts and numbers: [ONLY VERIFIED FACTS, FIGURES, DATES, AND NAMES YOU WANT INCLUDED]
Our position: [YOUR ORG'S POSITION ON THIS ISSUE, IN YOUR OWN WORDS]
Target outlets: [TYPES OF OUTLETS, E.G. LOCAL TV, NATIONAL FOOD MEDIA]
Required template or past release: [PASTE, UPLOAD, OR POINT TO A CONNECTED FILE; OR "NONE"]
If I supplied a template or past release, follow its section order and required fields. Otherwise, write a press release with: a headline under 12 words, a subheadline, a dateline, a lead paragraph answering who/what/when/where/why in under 40 words, two to three body paragraphs in inverted pyramid order, a quote slot marked [QUOTE FROM SPOKESPERSON NAME AND TITLE: suggest the point the quote should make, but do not write the quote itself], an organization boilerplate paragraph, and a media contact block with [CONTACT NAME, EMAIL, PHONE].
Critical accuracy rules: use only the facts, numbers, and details I provided above. Do not add statistics, studies, or claims from your own knowledge. If the release feels thin without an additional fact, insert [NEEDS VERIFICATION: describe what is needed] instead of inventing one. Never write quotes; all quotes must come from real people who approve their words. Keep the tone factual and suitable for news coverage. Total length under 500 words.Customize it
- Swap the release type each time; the structure holds for everything from a corporate commitment to a sanctuary open day.
- Adjust [YOUR ORG’S POSITION] to match your framing, whether welfare reform, institutional change, or abolitionist messaging.
- Add a “Notes to editors” section if your outlets expect background links or photo availability.
Pro tip
Provide a past release or organizational template by pasting it, uploading it, or pointing to a connected file. Ask the AI to follow its structure and tone, then compare the draft against the original before sending.
